Electro68

Electronic Arts will premier the world's first look at the next generation of videogames on Saturday April 23, 2005. EA's flagship football franchise, Madden NFL football, will make its next generation debut in a TV ad during the first hour of the NFL Draft broadcast on ESPN, beginning at 12 noon ET. EA is deep in development on what will be the strongest next generation console line up in the videogame industry, highlighted by other hit franchise titles to be announced at a later date.

"We have had a dedicated team working on next generation Madden NFL football and we cannot wait for Madden fans to get a sneak peek at the experience that awaits them," said Frank Gibeau, Senior Vice President of North American Marketing for Electronic Arts. "An innovative and unparalleled NFL football experience is what we've promised; and that is what we are going to deliver."

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"If you want others to be happy, practice compassion. If you want to be happy, practice compassion."
The Dalai Lama

Gronar

OK, I'm watching this right now. It's 34 minutes into the first hour, I hope I have not missed it yet. Will update if I see it.

Amutt

It happened in like the first 5 minutes. I saw it, fairly impressive, except it is still Madden

I also saw the 49ers draft pick. I hope Alex Smith is the next Montana *crosses fingers*

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Dub

It looks pretty damn good im glad i decided to get up and watch at the beginning it was the second comerical to come up

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